India's bold new startup consultancy needed a sharp brand identity to position itself as the go-to strategy partner for ambitious entrepreneurs.
Create a no-nonsense, premium brand presence that instantly signals clarity, innovation, and startup excellence. Kaliper needed to look like a thought leader—one that delivers results and understands how to scale brands from zero to unicorn.
Most consultancy firms look either too dull or too chaotic. We had to build a design system that balances confidence and creativity—strong enough to appeal to VC-backed startups and clear enough to attract early-stage founders.
A minimal yet impactful brand identity with a confident logo and performance-first website. The new design dramatically improved Kaliper’s professional image and led to more pitch invites, higher trust from founders, and better investor visibility.
